Wednesday 16 March 2016

MCommerce Apps Are Bringing Retailers Greater Revenues - WHY?

There is a number of a retailer who have launched their mobile commerce apps, and no doubt some of them are just amazing. The future lies in creating mobile commerce apps that make sense to shoppers and can attract an audience with some laudable aspects which other might miss.

Why are the M-commerce apps so popular?

Let us list down some popular reason to avoid the confusion for those retailers who are looking for expanding their business with some retail mobile apps -


1.    It enjoys a greater reach

as the world has gone mobile so anywhere you look around, you are sure to find people armed with various types of smartphones. So with responsive mobile apps, it becomes possible to enjoy wide audience coverage without having to design multiple solutions for every screen.

2.    Growth of Android over IOS

Previously there was only one platform and it was tough to maintain the visibility to a wide number of users. As most of the users were not using iPhones, but with the coming of Android the users base has coupled as the number of users on Android devices are more compared to iPhone. This platform has surely glued the retailers to carry forward their business in the best way.

3.    Easy to find

An app might require users to actively search for anything they download from their phones. This means that you can appeal to a wide number of user for particular products via best retail mobile apps and catch more impulse buyers.

4.    Help to increase loyalty

With mobile apps, you get to save more time, energy and money on your customers. More likely they are to make you their “go-to” place to shop. Mobile apps make their lives easier and that equals a more loyal customer base for your business.

5.    Growth of brand experiences as apps

Retailers sponsor many events and create a non-shopping experience since they know customers buy something more than a product – what they believe in is a brand. Mobile apps offer retailers with the possibility to create a daily experience that reinforces a brand’s core value to their potential customers.

As technology keeps on evolving the mobile adoption in business also couples. The enticing retail mobile apps and mobile brand experiences will be essential for any retail business to compete with other strongholds. Up from $21 billion in 2012 to $40 million approximately in 2015 best retail mobile app is surely going to steer a steady growth across all channels.

What your take on retail mobile apps? Share your views with us. To know what exciting features can make your retail mobile app a success, talk to us.

No comments:

Post a Comment